6 years ago, Astralis and OMEN signed the first commercial partnership agreement and today, the two brands announce yet another extension of Astralis' longest running commercial partnership.
The happy couple celebrates their renewed vows together with Astralis' fans though 6 days by streaming, competitions, and giveaways on Astralis' digital- and broadcast channels.
This marks a new, increased level of fan-engagement, which is an integral part of the renewed partnership deal.
"I am happy to announce our partnership with Astralis. The partnership is extended by another 12 months and in close collaboration with Astralis we are able to engage with the gaming community and beyond. The values and presence of Astralis goes beyond just the team and their matches. We want to celebrate the community, the parents, the volunteers, and everyone who loves gaming as much as we do. Together with Astralis we want to bring the fun side of gaming to everyone. No matter if fun means being the best possible gamer, or to socialize and enjoy games in your own way."
“In 2024 we will focus on Giving Back. Becoming an even more integrated part of the fan- and gaming community surrounding Astralis and Astralis Nexus. We will kick-off with 6 days of streaming, competitions, and giveaways, across Astralis' channels. The FUN starts today,” says Line Bermann, Gaming Brand Partnership Lead, NWE.
"Since becoming a main partner 6 years ago, OMEN has been a key ally throughout our organization. It is our longest running commercial partnership, and whether it is our office, the teams, or in Astralis Nexus, OMEN is integrated in everything we do. This is also obvious to the visitors, B2B and B2C, in Astralis Nexus, who all get to experience the uncompromising quality of the OMEN products."
"The extension of the partnership is not just of commercial value to Astralis, it will also be felt in the fan- and gaming community that we are a part of," says Mads Rasmussen.
Astralis and OMEN mark the 6 years together through 6 days of celebration and giveaways across Astralis' digital channels.
"The extension and expansion of the agreement and commercial partnership is a testament to Astralis' and OMEN's relationship, and we are proud to continue the development of both our brands together."
"Already today we launch the '6 years of fun with OMEN' celebration, where every day for 6 days we will give away 6 products, starting with 6 OMEN monitors, and continuing with fun and useful Astralis and OMEN products," says Anders Drost.
The agreement has been extended by 12 months, which is the standard for all Commercial Partnership contracts at OMEN.
The parties have agreed not to comment on specifics around the financial side of the agreement.
An exclusive interview with our brand-new signings to our Counter-Strike main team, Martin "stavn" Lund and Jakob ''jabbi" Nygaard, will be hosted in collaboration with OMEN at 10:30 CET, LIVE on Astralis Watch.
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