Astralis announced entering into an esports sponsorship agreement with ComeOn Group and their flagship brand ComeOn!. The partnership between the Danish Counter-Strike organization and the leading international iGaming operator will be officially launched in January 2025.

Mads Rasmussen, Commercial Director at Astralis, said: "We are proud to present ComeOn! as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life in ways that engage our fanbase while emphasizing a strong commitment to safe and responsible gaming."

"We have undergone a long and very positive process with ComeOn Group, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience."

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”

About ComeOn:

Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating 15 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across its main locations in London, Stockholm, Graz, Katowice, Gibraltar and St Julians (Malta), where the company’s head quarter is located.