The retail giant Elgiganten and Astralis can today announce a new, large partnership that, in addition to activation and exposure across Astralis' many digital channels, includes a number of initiatives that will benefit Danish and Nordic fans and gamers.

In addition to a financial deal, the agreement contains a number of planned activations, offers, events and meet & greets with Astralis' three Counter-Strike teams, which will take place online, in Astralis Nexus and in various Elgiganten warehouses across the country.

Niclas Nybjerg, Sales Director at Astralis:

- At Astralis, we always strive to enter into agreements that benefit both the partner, company and the many Astralis fans. This will become obvious once we roll out the activations in this agreement, where the Elgiganten goes all-in on giving back to all the many Danish and Nordic fans and gamers who have helped build a fantastic, inclusive community.

- Together with Elgiganten, we will present a number of very attractive offers, events and other activations, and Elgiganten will be a key part of our upcoming tour around the country and Meet & Greets with players from our various Counter-Strike teams. The events will include some big surprises for the fans who come and join us.

- All in all, a collaboration between Astralis and Elgiganten makes sense in every way, and we are looking forward to rolling it all out over the coming months, says Niclas Nybjerg.

Peder Stedal, CEO of Elgiganten:

- From Elgiganten's side, we are happy to be able to share the news and look forward to an exciting collaboration with Astralis, who to us is an obvious and very strong partner. Elgiganten is present with 44 warehouses and thus solidly positioned across the country. Combined with a wide selection of gamer computers and equipment, we give customers plenty of opportunity to see, try, test and buy everything the gamer's heart could desire. And with this collaboration, we have even more opportunities to create new, special offers and events in our stores. Something I'm sure will please everyone with an interest in gaming, esports and Counter-Strike.

Casper Mortensen, Associate. Sales Manager - Gaming Activities & Computing in Elgiganten:

- Elgiganten is always present at the biggest gaming events in Denmark and the Nordics. It is therefore obvious for us to collaborate with Astralis, the leading Nordic esports organisation. At the same time, our partnership serves as a tribute to the growing esports community in the Nordics.

- Through the collaboration, we can give back to the many dedicated fans and gamers who have strengthened this unique culture year after year. Of course, I am delighted to be able to offer our customers lots of exciting activations, offers and meetings with Astralis' Counter-Strike team.

The Elgiganten logo can already be seen today on the jerseys worn by Astralis' Counter-Strike players, and the first measures that fans and gamers can look forward to will be launched across Elgiganten's and Astralis' channels shortly.